The guest experience at Hilton Garden Inn isn’t just about the accommodations; it’s about fine dining, too. When customer research revealed that the upscale hotel’s food and beverage offering was “a really unexpected and powerful way to raise the perception of the brand as a whole,” said Amy Martin-Ziegenfuss, VP of marketing for Hilton’s focused service brands, the company launched a campaign to revamp its menu through a public voting process in late May. The brand tapped Dan Churchill, a Food Network television host, to kick off the campaign with a Food Network Facebook Live event, during which he revealed some of the offerings in contention for a spot on the menu. That event received more than 5.6 million views, Martin-Ziegenfuss said. Get the full story at CMO by Adobe