1. Removing Visa Restrictions Reveals New Markets On December 2, 2015 the EU and Colombia lifted restrictions that required visas for visits. The increase in searches from Colombia to the EU was immediate and dramatic, including: - 131% more searches in May of 2016 compared to May of 2015. - 3% increase in flight bookings out of Colombia in May 2016 compared to May 2015. - Share of those bookings for Europe increased significantly by 7%. These visa restrictions aren’t merely ceremonial but have a significant impact on global travel trends. Latin American travel marketers take note: you’ve got new competition and should re-think your current marketing strategy to grab European traveler’s. European travel marketers, you’ve got good news— a large, interested new market is clamoring to spend with you. Get the full story at Sojern