"Data" is an intimidating word for many people. And "Big Data" continues to be a hot topic for many industries, hospitality included. But what do these terms actually mean? Why should hotels even care about their data in the first place? Because data is really just information– information that is the backbone of good business intelligence. Today, various industries analyze information from thousands of sources every day, even every minute, second, or milisecond depending on the industry. For hotels, we're not quite there yet, but we are on the way. In fact, you may already be using real-time anaytics in your everyday hotel operations. If you're monitoring your social media channels, or local traffic or weather, you're doing real-time Big Data Analytics! The problem for hotels, is all of this information, from inside the hotel and from outside the hotel, from guests, your local economy, macro-economic events, and everything in between can be overwhelmingly confusing. How do you make sense of it all? And how do you do it in a way that is immediately practical and helpful? Get the full story and infographic at SnapShot