The uptick in group demand (plus the rebounding economy overall) were the reasons PwC cited for updating its revenue per available room growth forecast for 2014. That forecast now calls for solid 6.5-percent RevPAR growth for the year, accompanied by 5.1-percent growth in average daily rate. Asked if he thought group had returned to 2007 pre-recession levels, Scott Berman, PwC principal and U.S. industry leader for hospitality & leisure, responded with a two-part answer. “In terms of demand, it’s getting close. In terms of spend, it’s not. We’re still behind in revenue. That’s going to take some time,” he said. The type of meetings driving the surge in demand are smaller, fairly senior-level corporate meetings of up to roughly 100 attendees. “Corporate meetings are good business in terms of their spend, both room nights and catering,” Berman said. “When you see corporate business return, it’s usually the first positive sign group demand is on the rise, because it’s the most profitable. It has the highest yield for the hotel,” he said. Get the full story at Hotel Management