In June, Expedia’s Hotwire brand was the most advertised online travel brand on television in the U.S., according to iSpot.tv data. Hotwire’s spots aired 3,069 times at an estimated cost of $4.4 million. Consequently, Expedia recently posted another quarter of weak results, citing increased competition. Aggressive advertising by Priceline.com drew away a significant amount of business and Expedia's profit fell 32% during the second quarter. Its marketing costs jumped 33%. TripAdvisor, which was spun off from Expedia in December 2011, recently announced it would spend $30 million on TV advertising for its new hotel metasearch functionality. Google's entrance into the travel distribution arena is throwing a wrench into the business models of OTAs and hotel supplier sites by increasing supplier-direct bookings but driving up search placement costs. Sites such as Travelocity, with limited search-engine optimization and marketing budgets compared to Expedia, Priceline and Orbitz, are being forced to consider their options. Get the full story at HotelNewsNow