The new partnership grew from customer demand, explains Uberall Co-Founder and CRO Josha Benner. “This integration was one of our most requested for the year, and we moved to deliver for our users,” Benner says. “And TripAdvisor, knowing who our clients are, was very interested in partnering with us, as well.” With its new collaboration in place, Benner believes brands will have an easier time accessing customer reviews across all of their TripAdvisor profiles and analyzing data to get a sense of sentiment at certain locations, making it possible for brands like Virgin Holidays and McDonald’s to have an easier time figuring out how to improve on local feedback. Get the full story at Street Fight