Uber has upgraded its in-ride offerings with a new ‘Trip Branding’ feature, which gives you useful content that’s meant to help or improve the journey. From today, if you book a ride through one of Uber’s partner apps, you’ll start to see personalized content along the way. For example, Uber is partnering with Hilton, Citymapper and Zomato at launch, so if you’re staying at the Hilton and set a Ride Reminder for a car to get you to and from the hotel during your stay, you’ll be shown details of your reservation while you’re on the way. You’ll also be able to check in to your room, which makes for a pretty efficient key collection when you get to reception. Get the full story at The Next Web and Business Travel News