This is only marginally behind price discounts, where just over a quarter (29%) said this was the top influencer. More than a third of people (36%) would like airlines to reward them in loyalty currency - this was preferred over exclusive discounts (24%) and cashback (24%). Of those who are a member, the top three most popular airline loyalty schemes in the UK are: - British Airways – Executive Club - 50% - Virgin Atlantic Airways – Flying Club - 31% - Emirates Skywards Miles - 19% Get the full story at Travel Weekly UK