Research by DMA, a trade body for the marketing industry, found that Booking.com is also the second most popular travel brand with customers aged 55+, but for those aged 35 to 55 it's Expedia. Thomson came out as the most popular travel brand overall, following by Booking.com in second place, Thomas Cook in third, Expedia fourth and British Airways fifth. When asked what they want more of from travel companies, 59% said value for money while 58% said customer service and 58% convenience. Get the full story at Travelmole