The market data, included in a myth-busting report for luxury operator Kuoni and digital agency Propellernet, found particular growth in cruises and luxury operators (both 16%) and holiday parks and attractions (25%). However, aggregators saw an 11% growth in traffic, operators 14%, hotel direct sites 18% and airline direct sites 3%. The analysis was based on Hitwise data for the first eight weeks of 2018. While budget hospitality brand Travelodge saw a 36% increase in searches, Kuoni saw click-through rates rise 51%, inbound calls increase by 47% and store appointments increase by an impressive 171%. Get the full story at Travolution