In reality, a lot of mobile internet activity in the UK occurs within the home, often over a private Wi-Fi network. This type of behavior has been predicated by a fairly uncompetitive 4G landscape, with mobile network operator EE being the only 4G service provider in the UK for almost a year. But with competition recently arriving and 4G rollouts becoming more widespread, internet connectivity in the UK is becoming a far more mobile proposition. So, with a good amount of home internet use already taking place via mobile devices, and with increasing 4G coverage likely to lead to an increasing amount of mobile connectivity “on the go,” the degree to which users connect to the internet via mobile is only going to increase across the more general population. This is supported by eMarketer’s latest forecast for mobile phone internet users in the UK, which includes Great Britain as well as Northern Ireland. Almost half the entire population is forecast to connect to the internet via mobile phones in 2013, and this will increase to two-thirds by 2017. Get the full story at eMarketer