On average, Chinese tourists spend £2,688 per visitor, placing them among the highest spend segment in the UK. However, the UK only receives 328,000 Chinese visitor applications, compared to the one million Chinese visitors to France each year. However, inbound tourism is growing in the UK. VisitBritain data demonstrates that July 2016 was the highest month ever for overall inbound tourism to the UK, with 3.8 million visits, up 2% on July last year. The overall spend of these visitors is also increased by 4%, reaching £2.5 billion in July. So what can UK Hoteliers do to unlock the Chinese market? Get the full story at Hotel Industry Magazine