However, ABTA’s data did point toward a potential “changing of the guard,” with young UK millennials much more likely to make travel bookings on their mobile devices. Indeed, while 88% of 16-to-24-year-old internet users stated they had used a PC or laptop to book travel in the 12 months ending July 2014—the smallest proportion across all age groups - 35% said they had used a mobile phone, the highest percentage across age brackets. When it came to the research aspect of digital travel, where the overall populace is becoming more reliant on mobile, UK millennials again displayed advanced digital behaviors, this time putting a greater emphasis on social media than other age groups. While 18% of total internet users used social media to research and plan travel, that number rose to 44% among 16- to 24-year-olds. This behavior is all set against steady, if unspectacular, growth in digital travel sales in the UK. According to eMarketer, sales will reach £21.42 billion ($33.47 billion) in 2014, up 13.7% from 2013. Get the full story at eMarketer Read also "Mobile devices trending for UK travel researchers" at eMarketer