Presenting the findings at the recent Expedia partner conference in Las Vegas, Matthew Reichek, global vice-president at Expedia Media Solutions, said: “People are really valuing content. They are hungry for it and they want more of it. The audience is big; it’s also much more mobile.” Three-quarters of the UK population (75%) with web access consume travel content online, outstripping the proportions in Canada (70%) and the US (60%). Among these Britons, 82% used mobile (phone or tablet) to access travel content in February 2016, up from 67% in February 2015. Get the full story at Travel Weekly UK