This week’s proposed update to the UK’s Air Travel Organizers’ Licensing (ATOL) bill would further modernize a 1970s-era financial protection plan created to aid consumers who have purchased travel packages that include flights. Under ATOL, every UK travel company that sells travel packages including a flight is required to hold an ATOL license. If an ATOL-licensed firm goes out of business before a purchased trip, the UK’s Civil Aviation Authority will refund consumers or, if they are already on a trip, ensure their repatriation home. The plan is funded by contributions from travel companies. According to a government briefing paper on the bill, in the five years since ATOL’s last update, there have been “significant changes in the travel market with the emergence of new digital business models and changes in consumer purchasing behavior,” with consumers using the internet to “mix and match” or “dynamically package” the components of their trip in a way that often falls outside the scope of ATOL. Get the full story at eMarketer Read also "Britons booking holidays online to get protection if travel firms go bust"