Internet shopping now accounts for 10 per cent of all retail sales in the UK, with online purchasing expected to total £30 billion this year, according to new research seen by The Times.

The prediction by Interactive Media In Retail Group (IMRG), which represents e-retailers, comes amid rising confidence in internet shopping and the growing popularity of home broadband connections.

The expected £30 billion of online spending this year represents a 56 per cent increase on the £19.2 billion spent last year. A further £20 billion of nontraditional retail spending online - such as on gambling and financial services - is also forecast this year.

IMRG also predicts that another £30 billion-worth of conventional high street retailing will be affected by the internet as consumers conduct web-based research or react to information found online.

Get the full story at The Times