UK consumers will continue to earmark cash for their annual holiday in 2009 - at the expense of short breaks and pub and restaurant outings, a new study shows

The PricewaterhouseCoopers findings come against a backdrop of recession and a reduction in spending.

PwC head of travel Malcolm Preston said: ?It will be a white knuckle ride for the travel industry as they adapt to the changing shape of the UK consumer?s holiday.

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