In the U.K. 73 percent of the population engages with digital and travel content as opposed to 63 percent in the United States. Three-fourths of U.K. travelers own a PC, smartphone and tablet and use all three to plan their travel arrangements. There are 25 million U.K. consumers using mobile devices to access travel content each month, and 70 percent of those are only getting travel information on their smartphones. Accommodating to smaller screens is necessary to meet this twist in travel planning. Also, the planning is not happening in applications, as about 81 percent of mobile users view travel content through a browser. The use of tablets in the U.K. is much higher than in the U.S., and 10 percent of these users are using apps, almost negating the purpose of travel apps. Get the full story at Luxury Daily Read also "UK travel decisions in a multiscreen world"