Guardianauctions.co.uk will be contained within the existing Guardian Unlimited website and will allow users to bid on travel-related products such as hotel breaks, flights and holidays.

The technology to power the service has been developed by Truition and will see various products from Lastminute.com, Thomson and Thistle Hotels used within the auction.

The move is the latest in a series of developments at the Guardian as it looks to position itself as a wider media brand beyond the traditional print offering and news website.

Recently travel price comparison website, Travelsupermarket.com, teamed up with Guardian Unlimited to introduce a web tool that matches travel deals to suit the destination a viewer is reading about.

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