A social media marketing ecosystem is a business imperative in the digital age. Companies must monetize social media by listening to customers, prospects, and influencers. Professional and personal discussions offer deep insights to engage customers and open up new revenue streams. Informed market analyses forecast large-scale adoption of social media initiatives across industries. However, the implementation approach remains unclear. It is reminiscent of the Internet dilemma of the 1990s: Companies knew adoption was a must but were unsure of its value as a marketing channel. Most apprehensions on social media arise from the lack of clarity. Debunking the myths will help formulate an effective social media policy for integrated customer service. Get the full story at destinationCRM.com