What are their emotional drivers and how can you use this intelligence to anticipate their needs, identify new revenue opportunities and create profitable experiences? Understanding how to evoke positive emotions for your guests will enable you to create powerful memories for them that they want to share. Emotions help create memories. Memories create stories. Positive memories and stories drive revenue as guests become an advocate for your property. Going beyond the usual guest feedback channels such as apps, text, email and paper surveys is necessary to get inside the minds of your guests. Get the full story at Hotel Industry Magazine