The new site provides users with a sleeker and more modern interface, in addition to personalized features such as widgets customized to Mileage Plus members’ past travel histories. The enhanced sorting functions are also meant to drive sales of more flights as mobile booking applications begin to crowd the competitive hospitality sector. “Our customers were absolutely the inspiration to transform United.com from the ground up,” said Jennifer Dohm, a spokeswoman for United Airlines, Chicago, IL. “We’re very in-tune with the needs of the modern traveler. “Technology is not just a large part of the travel experience; it drives the travel experience. We are very much trying to lead that experience from a digital perspective.” Get the full story at Mobile Commerce Daily