While several airports have installed beacons to provide helpful information to travelers, it is not clear how widely accessed these services are as the technology requires a mobile application to interact with smartphones. Since many flyers today often have an airline’s app on their smartphones, bringing beacon-enabled interactions to these apps could potentially reach more flyers. “It makes 100 percent sense for United Airlines to use this close relationship they have with customers that use their app and their airlines to make that relationship even more useful,” said Lara Mehanna, general manager of U.S. at vice president of sales and business development at Sonata Local. “If I know that United is not only going to care for me getting on their flight but also navigating the airport and contributing to a much more seamless and enjoyable travel experience, I would be more inclined to select United every time I fly,” she said. Get the full story at the Mobile Marketer