At the end of 2014 and into early 2015, several large brands, including Starwood (pre-Marriott), Hilton, and Marriott, announced large investments in mobile tech. To trace one company’s progress, Hilton introduced its Digital Key technology at the end of 2014. Reserved solely for Hilton Honors members, Digital Key theoretically allows guests to head straight to the hotel room via a mobile app, bypassing the front desk and using their phones for access. It should be pointed out that properties sometimes promise a bypass of the hotel front desk with digital check-ins but in reality a visit in the lobby is still required. Get the full story at Skift