Travel research firm PhoCusWright, which just released its U.S. Consumer Travel Report: Fifth Edition, collaborated with Monetate to explore travelers’ preferences for upsells and cross-sells when booking travel online. Here are some of the key findings: - People are not going to buy ancillaries for every single trip, it’s very situational. There’s a large portion of travelers that will sometimes be in-market, and sometimes not. - Many people want to see ancillaries offered at multiple touchpoints. It’s not just at one point. They want to see it when - Hotels are a bit stronger for interest in the ancillaries versus airlines. For a lot of people, the hotel piece is where they want to indulge. Get the full story at Monetate