January’s Which? Travel magazine features the results of an investigation into travel promotions that include ‘hurry’ and ‘book now’-type calls to action, countdown clocks and scarcity claims. Among the traditional tour operators and travel agents highlighted, lastminute.com and Expedia were also picked out for promoting flash sale deals appeared to promise more than they delivered. A lastminute.com flight and hotel deal to Paris was found to reduce in price the day after a deal promoted as “exclusive” and with the strapline “Act fast to get the best deals”. Get the full story at Travolution