Occupancy does not by its nature grow average daily rate, and industry experts said revenue managers and GMs must fully rely on rate increases independent of occupancy. Panelists at the closing session of last week’s Hotel Data Conference said incentives for hoteliers and franchisees often are linked to occupancy, which means pricing power might continue to elude the U.S. hotel industry despite record demand and occupancy levels. Other issues affecting profitability include loyalty program redemption rules, rate transparency and pressure from online travel agencies and other alternative-accommodations providers. Get the full story at HNN Read also "European hotel industry focus’ on margins"