The company’s chief executive, Tom Copeman, told Travolution that complex algorithms developed by neuro and data scientists underpinned the personalisaton technology. “Nara gets to know and understand the consumer. We find options that are more relevant and personal to the buyer,” he said. After registering on the company’s homepage users are asked a serious of “onboarding” questions so the system can begin to develop a profile. Users then gives “thumbs up” or “thumbs down” to properties and restaurants they have experienced. “The more the consumer interacts with Nara the more it with understand them and is able to make the most relevant recommendations.” Get the full story at Travolution Related Link: Nara