Research by IgnitionOne, a global leader in cloud-based digital marketing technology, revealed that year over year paid search spend for tablets and smartphones are up 116% and 106%, respectively, in the US. The report, which highlights trends across digital advertising, also revealed that US programmatic display spend increased 130% for retail advertising and 156% for travel advertising YoY in Q2. Both verticals saw average clearing prices exceeding two dollars. Key findings in the report: - US search spend grows year over year: Search spend in Q2 was up 7% when compared to Q2 2012. This is an acceleration over the YoY growth rate of last quarter. - Huge increases in mobile advertising continue: US Mobile devices saw a triple-digit increase in spend for both smartphones and tablets with a 106% and 116% YoY increases, respectively. - Google Enhanced Campaigns: In these early days of the migration to Enhanced Campaigns, we are seeing a jump in both cost and CPCs. Presumably this is driven by two main factors, an increase in competition in the mobile and tablet space as well as a loss of granular/ keyword level control of the mobile and tablet channels. Get the full stoy at IgnitionOne What is "Programmatic display advertising" - learn more ad Ad Exchanger