Hitwise USA has released their monthly industry report. This month's report focuses on the online traffic and trends of the travel category.

The travel category includes travel publications, travel agencies; transport services/people carriers, airports, destinations, resorts, travel and locality guides and accommodation.

Detailed within the report is a breakdown of top search engines, top travel websites and internet real estate, search term analysis, audience demographics and other relevant statistics. Some highlights from the report include:

- Local sites contributed 95.74% of all traffic to the 'Travel' industry, which means US Internet users prefer local to global sites.

- 40.15% of all visits to the online 'Travel' industry went to the top 10 websites for the week ending 08/26/2006. 48.70% went to the top 20 websites and 69.55% went to the top 100 websites.

- The average visit duration for visits to the online 'Travel' industry was 8 minutes, 25 seconds.

Get the full report at Hitwise USA (free registration)