The blog, named Road Warriors Voices, uses consumers' need for short, snackable content and tendency to share interesting tidbits through social media. Social media stamps are located on each post for seamless sharing, which creates a greater awareness and reaches a larger audience for the blog and brand. "USA Today has always had a strong connection to frequent travelers," said Tom Miller, director of marketing at USA Today Travel. "Road Warriors is composed of thousands of frequent business travelers who provide insights to business travel trends and topics. "Social media provides Road Warriors around the nation with yet another platform to easily inform and share insight with relevant audiences," he said. "Road Warrior Voices allows USA Today Travel to publish buzz worthy sharable content in a real-time travel blog format. Get the full story at the Mobile Marketer