For example, one company may choose to "stuff" the same keywords into every "alt" tag in its navigation graphics. That, of course, detracts from the user experience, making the page slower to load and making the page difficult to interpret for the visually impaired who are using screen readers.

Then there are others who try to maximize usability without any concern for SEO. They choose to "Googleize" their homepage, stripping all non-essential elements out of the page and making it as simple and streamlined as Google.com's homepage.

That, unfortunately, offers very little for the search engines to sink their teeth into; that is, there are insufficient clues for the search engine to identify appropriate keyword themes for your page.

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