News search engines are worth exploring as they are a good way to get targeted traffic to a Web site, panelists at the “News Search SEO” session at SES San Jose said.

The group discussed how to make use of press releases and news content to tap into the power of news search.

Traditional media is losing its value and the Internet is growing at an exponential rate,” said Sally Falkow, president of Expansion Plus Inc., Los Angeles, CA. “To be successful, you have got to get your news online.”

The public, as well as the media, use news search engines daily, so it is important to make press releases visible.

“On average, 97 million Americans use the Internet,” said Greg Jarboe, president and co-founder of Acton, MA-based SEO-PR. “Sixty million of those Internet users use search engines. Fifty million Americans get news online.”

Mr. Jarboe also said that news search engines are among the top ten news and media sites.

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