Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers from browsing to booking in the minimum amount of steps. However, the transactional nature of this experience is far from inspiring. It also makes it hard for hotels to stand out and showcase their unique personality. Deals and limited offers therefore become the means of differentiation, which clearly isn’t good for business. This article dives into some of the key ways you can use original content and design on your website to express your hotel’s identity and tap into the power of storytelling to increase your revenue. Get the full story at Travel Tripper