Usablenet's focus group respondents preferred integrated experiences when connecting with brands through social networks. Enrich your brand’s sense of community with effective integrations of TripIt or Trip Advisor. By enabling these sharing features, users can browse other traveler’s recommendations, experiences and travel tips. To extend your brand’s role in the travel journey, encourage users to share their experiences or itineraries with friends and family via Facebook, Twitter, or Instagram integrations from within your mobile experience. Personalization on mobile Simple actions that save time resonate with those traveling and on-the-go. Help create a customized travel experience with personalized offers, promotions, and suggestions based on browsing behavior and past travel experiences. Retain “recently viewed” searches throughout browsing and leverage push notifications as reminders and alerts for new promotions, soon- to-expire deals, and updated availability messages. Airline and hospitality loyalty programs offer added incentives for business and leisure travelers alike. Create special promotions or unlock additional functionality for rewards members who log-in via mobile and ease their experience with saved information, travel history, preferences, etc. Engage with localization Relevant content increases customer engagement, builds brand loyalty and drives sales on mobile. Enhance travelers’ journeys by broadening the mobile experience to include local information that will be valuable both when planning travel at home and itinerary building on-the-go. Integrate customizable 3rd party maps, such as TripIt and Google Maps, so that travelers can save favorite attractions, restaurants, and activities. Download the complete whitepaper at Usablenet (PDF 640 KB)