According to a Burst Media survey of some 6,400 web users age 14 and older, only 29.0 percent believe that online advertising is focused on people their age. Even the highly targeted 14-17 year-old segment views online advertising as focused on other age segments (54.8 percent). Only respondents 25-34 believe in large part that online advertising is focused on their age segment rather than other age groups.

Respondents 35 years and older perceive online advertising to be focused on younger age segments. Among respondents 35-44 years, 31.2 percent say online advertising is focused on people their ages, and 44.5 percent say it is focused on younger people .

Three out of five (62.5 percent) respondents 45-54 years, and nearly three-quarters (72.3 percent) of respondents 55 years and older say online advertising is focused on people younger than they are.