Some email marketers using Google Analytics aren’t aware it can be used for email tracking “beyond the click”. Once email is tagged, Advanced Segments can be used to isolate visitors referred from email to understand their preferences and behaviours. This really helps prove the value of email for your list members and to your company particularly if you have goals setup in Google Analytics. You should also be aware when selecting an email broadcasting system that many email providers have added functionality to make it easy to track with Google Analytics or other web analytics systems such as Omniture. Check with your Email Service Provider to check whether they support automated link tracking. Here you setup the campaign tracking tags within the email system rather than having to manually add them to the links or write your own scripts as we do as described below. All sites will use a standard web analytics solution such as Google Analytics, Omniture, Coremetrics or Webtrends and if you have a standard coding for campaign tracking you will be able to track your email. This article looks at Google Analytics. Get the full story at Smart Insights