Here are some of the key findings from the report: Key finding #1: Highly Engaged Hotels Perform Better on TripAdvisor In analyzing TripAdvisor data, Atmosphere found that highly engaged hotels on the site saw: - More page views: Hotels with higher engagement receive nearly four times more page views on TripAdvisor - Higher market visibility: The average Popularity Ranking for highly engaged hotels was 63% higher than their non-engaged counterparts. As a result, highly engaged hotels could be seen by two of every three travelers searching that market - More revenue: The study revealed that highly engaged hotels see 30 to 40% more traveler interaction with revenue-driving products like Business Listings So what makes a hotel highly engaged? Atmosphere discovered four common actions that these properties take: - Take ownership of the property's page on TripAdvisor by registering in the TripAdvisor Management Center - Publish at least 10 Management Photos to their listing on TripAdvisor - Respond to at least 25% of reviews on TripAdvisor - Add direct contact information to the property’s TripAdvisor page with Business Listings Get the full story at TripAdvisor and download the full report at TripAdvisor (PDF 2.6 MB)