MarketingSherpa just came out with a very interesting how-to on using LinkedIn for lead generation. While most of us have a profile, many marketers are unsure on how to use this new channel as a lead source. MarketingSherpa interviewed Jason Rushin, Director, Marketing at Quantivo on his process and found 6 lessons that all B2B marketers can learn from.

The B2B Lead blog has sommarized the main highlights from the article.

Get the full story at The B2B Lead blog