Leonardo recently hosted a webinar with Brian Payea, Head of Industry Relations at TripAdvisor, and Adele Gutman Milne, VP of Sales, Marketing and Revenue at Library Hotel Collection where we talked about using reviews to find your story. “What other people are saying about you is so much more persuasive than what you say about yourself,” Adele said. So how do you capture those positive insights from guests? “We’re going to sparkle sunshine on all our guests, find out what pleases them and look in our reviews for any problems and fix them,” she said. She suggested gathering your staff to brainstorm what you all envision for your property and what you want your property to be known for – and then work together to make that happen. Get the full story at Leonardo