Running a profitable hotel today is more challenging than ever. Competition and discounting has never been fiercer while guests are more demanding than ever. Online travel agencies (OTAs) require rate parity and can sell any specials on your website while extracting a 25% fee for their services. They also buy your branded keywords on Google to increase their revenue as a result of your marketing efforts. Satisfying customers and ensuring they have the best booking experience – whether on a computer, tablet, smart phone or telephone – seems to be a never-ending technological journey. Once you have a live prospect on the phone, you should use every tool in the book to close the sale now. If you are negotiating a $4,000 vacation, the hotel stands to lose $1,000 if the caller later decides to book through an OTA. Even worse, the hotel could lose a $4,000 sale if the caller decides to book a different hotel all together. So what incentives should your call center be using to close the sale now? Here’s what the research said. Get the full story at the Hospitality Marketing Blog