The company can provide a range of data from price comparison, to checking the comfort of visitors, all aimed at making hotels better at what they do, and able to fill more rooms. The suite of tools includes a revenue management programme called Rev+ which effectively puts the hotelier in control of analysing and comparing their offering with rivals. There is real time feedback, whereby Expedia collates customer comments and feeds the information to the hotels so they can respond while the visitor is still a guest. Get the full story at Daily Business Magazine