Italian fashion house Versace plans to build 15 luxury resorts around the world in its latest effort to woo the super-rich, its CEO told Reuters on Wednesday.

Versace chief executive Giancarlo Di Risio has overseen a comeback from a loss-making group with a messy mix of labels to a sleeker, profitable luxury brand with a focus on exclusive products for the very wealthy.

“The hotels close the circle of super-luxury: clothing, yachts, private jets, and now resorts,” Di Risio said.

Under an agreement with Australian property developer Sunland Group Versace will design and furnish the 7-star hotels, which will all be modelled along its historic headquarters in Milan.

Get the full story at MSNBC