Abta chief Mark Tanzer has warned the industry faces a second online transformation which will leave no business model unchanged. The association’s chief executive told Travel Weekly: “We’re entering Phase 2 of travel and the internet which is the real transformation. Phase 1 was based on choice and price comparison. “But consumers don’t want lots of choice. Now the move is towards multi-platform – to online and offline rather than online versus offline – and travel is becoming more like a publishing business, with much more emphasis on peer reviews and personalised content.” Tanzer said: “There are new consumer demands, there is big data and Google, and there is new airline capacity. I don’t think a single company can say it has a business model that is going to see it through the next 10 years.” Get the full story at Travel Weekly UK