Hotels rapidly jumped on board to utilize the plethora of reservation upselling tools designed to achieve higher conversions. Popular tools include the new premium booking engine, the enhanced channel manager, OTA/competitors rate checker, and a host of other features developed to engage the guest during the booking process and maximize revenue. “At Vertical Booking, we understand the challenges hoteliers face in this highly competitive market and having the right technology solutions is a must have to meet both the guests and the hoteliers’ expectations,” said Alberto Guadalupi, Founder and CEO of Vertical Booking. Get the full story at Vertical Booking