Vertical Booking USA announced this week the launch of their brand new website,, directly targeting the North American Hotel Market. "We're aiming directly at independent hoteliers who are looking for a booking solution that will minimize costs and offer innovative Web tools, " said Mark Lewis-Brown, President of Vertical Booking USA. He said the site will bring the same affordable options and services currently provided to the international clientele, but catered to the North American market. The new Vertical Booking USA website offers a modern design, user friendly functionality, and an informative site experience. A solutions tab on the site features information about GDS connectivity, Vertical Bookings' patented booking engine, full-service channel management, and an easily accessible login feature for clients to access their accounts. With the unveiling of the new website this month, Vertical Booking also released an update to their Central Reservation System. The CRS includes an entire system redesign, with a clean and streamlined graphical user interface designed to drill down to only the specific tools they need to access on a regular basis. This new feature, called My Menu, allows managers to simplify the CRS for basic users, or customize their dashboard to reach the features they need quickly. "We're very excited about this new website and how it will enhance Vertical Bookings' fast expansion and growth," Lewis Brown added. Founded in 1999, Vertical Booking is present in 57 countries, translated into 26 different languages and usable in all currencies. The global reservation technology provider serves 2,500 chain and independent hotel clients, and just recently expanded its operations to North America. Related Link: Vertical Booking