Viator, the single largest online resource for tours and activities worldwide, today announced it has acquired Las Vegas-based LookTours, a leading provider of Las Vegas and other major market sightseeing tours and destination activities. The financial terms of the transaction were not disclosed.

LookTours' collection of activities will add to Viator's existing market-leading portfolio of "the things you do when you get there" that currently boasts more than 4,500 sightseeing tours, attractions and activities in 450-plus destinations in more than 75 countries. LookTours, founded in 1999, specializes in discounted activities and offers more than 1,500 sightseeing tours, adventure activities, and other entertainment, including bus, helicopter, airplane, jeep, horseback, all-terrain vehicle, kayak and raft outings as well as show tickets and wedding packages.

The significant majority of LookTours' revenue originates from regional activities in Las Vegas although the company also offers tours and activities in more than 30 other destinations, including New York, Boston, Chicago, the Hawaiian Islands, Los Angeles, Orlando, San Francisco, Seattle and Washington D.C., as well as international markets like London, Paris and Sydney.

"This is a major move for Viator, as LookTours brings us a host of benefits, not the least of which is the leadership position in Las Vegas, one of the world's largest destination markets," said Rod Cuthbert, founder and CEO of Viator. "They have a great team, strong partnerships with local operators and a profitable business. This deal supports our shared vision to capitalize on the rapid expansion in the online tours and activities market, and will fuel our growth as a combined company with highly complementary portfolios," continued Cuthbert.

Related Link: Viator