Drawing from real-world examples, as well as the Jetsons and Wall-E, Nurko laid out where brands are meeting the evolving needs of travelers and where they fall short. “They forget that the brand is as important internally as it is externally,” he told Skift earlier this year. “And it isn’t about words and pictures, but rather it is about ideas, experiences, affinity and actions.” Over the next three weeks, we will publish in full the presentations and interviews from the Forum. To follow along as they are added, bookmark this page. View his talk in full at Skift Read also "The future of smart travel"