The services and amenities of Virgin Hotels featured on the new website and in the new video include free Wi-Fi with no bandwidth restrictions; more reasonable “street” prices for minibar items; a guest room that can be subdivided by a sliding door into sleeping and dressing areas; a bed that contains a corner, pop-up seat back, where a guest can read; an app, slated to be available in December, that will let the guest control the environment, entertainment and service in the guest room and check out remotely; and multiple, easily accessible electric outlets. In late August, Virgin Hotels introduced a preliminary website with a “rumor campaign” meant to be a teaser promotion for the hotels. On the site, Mr. Branson discussed fanciful rumors being spread about the brand, like his personally tucking in each guest at night. Website visitors were invited to submit their own rumors about Virgin Hotels; the brand picked the best one each week for five weeks and will give the grand prize winner a stay during the Chicago hotel’s opening. In addition, some rumors were printed on red doormats — red is Virgin Group’s signature color — that were placed outside competing hotels around Chicago. Get the full story at The New York Times Related Link:, YouTube video