Virgin Trains is to mount its first viral campaign to promote its leisure fares to young people in a humorous way.

The work, created by Glue London and Tomboy Virals, will be seeded across several viral sites from this week.

The first execution, called "cockerel", will be followed by five other short films, which will appear at regular intervals until summer 2006.

"We have been trying to find a way of targeting a younger audience, who, frankly, are not interested in trains or prices,' said Virgin Trains marketing director Craig Inglis.

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